The Marketing Communication Officer is responsible for building the school’s image, enhancing its visibility, and driving sustainable growth through effective communication and strategic initiatives. This role supports the school’s mission by strengthening relationships with parents, partners, and the broader community while implementing marketing strategies that promote student enrollment, school programs, and community engagement.
Key Responsibilities:
Marketing, Branding & Promotion :
Strengthen the school’s brand identity through consistent visual, written, and digital messaging
Plan and execute marketing campaigns for admission periods, school events, and program highlights
Conduct market research to understand parent needs, local trends, and competitor positioning
Public Relations & Community Engagement :
Build and maintain strong relationships with parents, alumni, local communities, and educational partners
Manage the school’s public relations efforts, including media relations, press releases, and community visibility
Represent the school in education fairs, open houses, and outreach events to enhance the school’s public presence
Plan and organize school promotional events, and ensure effective post-event communication and documentation
Business Development & Enrollment Growth :
Identify and develop new opportunities for partnership and collaboration that support the school’s growth objectives
Support the school’s enrollment and student intake strategy through targeted marketing and parent engagement activities
Collaborate with academic and admission teams to ensure smooth communication and consistent messaging to prospective families
Develop proposals and initiatives that enhance the school’s visibility and strengthen market positioning
Monitor and evaluate marketing and enrollment performance, preparing regular reports and improvement recommendations
Qualifications & Skills:
Bachelor’s degree in Marketing Communication, Public Relations, or related field.
At least 2 years of experience in marketing, communications, or business development - preferably in the education sector or service industry
Experience in brand management, school marketing, or enrollment growth strategies is highly valued
Proven ability to manage multiple projects, deadlines, and campaigns effectively
Strong verbal and written communication skills (English and Bahasa Indonesia)
Excellent interpersonal, presentation, and networking skills
Creative thinker with strong planning and analytical skills
Adaptable and proactive in problem solving
Professional, creative, and committed to excellence
Strong sense of initiative, responsibility, and integrity
Able to work collaboratively with school leaders, teachers, and parents
Fluent in English (spoken and written)
Having a Responsible to Life attitude